E-mail, when done in the right way, is one of the most effective methods of building an online business. However, buying or renting an e-mail list is one of the riskiest and may mark you as a spammer, and result in you being blacklisted by e-mail service providers.
You no doubt understand the importance of e-mail marketing, but are not quite sure how to go about doing it. Fortunately, list building is completely platform agnostic, and the most popular software runs equally well on Mac, PC and iPad.
That is because a web-based e-mailing service is all you really need to manage and send to your list. Don?t believe those who say you must install some tricky, third-party software to most effectively make use of e-mail marketing. The top two e-mailing services are AWeber and GetResponse. The latter even offers an iPhone app to help you manage your mailings.
Let?s explore some of the ways in which you can build an organic list of eager e-mail recipients.
Make Your Recipients Feel Welcome
Invite your customers, website visitors and readers to subscribe to your e-mail list. Make it enticing for them to do so. Provide a gift of value, such as an e-book that will help them to solve some problem of theirs. Assure them that their address will never be shared with anyone and that they can opt out at any time.
Give a Sample
If your business has already been operating for a while before you initiate your newsletter, you may have already built up a sizable clientele of past customers and contacts. You can give your list a jump start by sending past customers a single, trial issue of your newsletter with the assurance that it is a one-time mailing that will not be repeated unless they reply.
This will show those who already have had some contact with you in the past, and are therefore more likely to trust you, that have something to offer in the way of informative content.
Offer Freebies
Entice subscribers with the offer of something of value in exchange for subscribing. This could either be a free product samples sent by snail mail or a free download of an informative e-book that will help solve some problem they are facing.
Make Effective Use of Autoresponders
As an alternative or a supplement to a free gift, you could set up a series of autoresponders to provide valuable information to the customer. These are messages that are automatically sent at a regular basis upon subscribing to your newsletter, and might consist of an e-course, a list of frequently asked questions (FAQ) or some general, ?must have? information.
Earn Your Recipients? Trust
To most effectively build your list, focus on the needs of your customers and subscribers. Give them more than they expect and you can earn their trust. Don?t bombard them with sales messages, but give them regular and useful hints and tips as well.? Focus less on high-pressure sales methods and more on meeting the needs of your recipients.
When you grow your list organically rather than trying to buy lists of subscribers from others, you will have a far more targeted and motivated list of recipients. This will result in greatly increased online sales.
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