Jell-O "Jiggle-It" App Makes Your Dessert Dance [VIDEO] (Mashable)

Kraft has come up with a clever way to exploit Jell-O's unique motion properties in the digital age with an app for the iPhone and the iPad that features a gelatin cube dancing to your music.

The free app [iTunes link], created by ad agency Crispin, Porter + Bogusky, uses an audio analyzer to detect a song's beats per minute and energy level. The agency worked with choreographer Troy Kirby on getting the moves down right.

I can attest that the technology works pretty well. It faithfully interpreted both Led Zeppelin's "Dancing Days" and LCD Soundsystem's "Disco Infiltrator" in a rigorous test. A rep for the agency says the app, which got no promotion, has already received 10,000 downloads. Apparently, a lot of people have decided that there's room on their iPad for a Jell-O app.

This story originally published on Mashable here.

Source: http://us.rd.yahoo.com/dailynews/rss/digitalmusic/*http%3A//news.yahoo.com/s/mashable/20110930/tc_mashable/jello_jiggleit_app_makes_your_dessert_dance_video

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